Saturday, June 4, 2011

MASTER OF EVENTS, MEDIA AND ADVERTISING (MEMA) IN MUMBAI

NIEM India has started a new MEMA course along with UGC University approved courses in event management in association with S.R.T University under distance learning mode.

The National Institute of Event Management was formed in order to cater to the fast growing needs of the vastly multi dimensional event management industry in the country. Event management is mushrooming on a large scale in India and what with the growth of sophisticated corporates, it has brought forth a burgeoning increase in meetings, seminars, exhibitions, conferences, product launches and so on.

Earlier there were no formalized courses to teach event management. Companies specializing in event management had to spend a lot of time in training personnel. And it was not an easy task since event management embraces organizational skills, technical and production knowledge, PR, marketing, advertising, catering logistics, decor, glamour industry, human relations, study of law and licenses, budgeting, risk management, study of allied lines like TV and other media. It was after three painstaking years of research by Dr. Hoshi Bhiwandi wallah, that the event management institute in Mumbai was formed- the NIEM.

This event management course was started with an aim to produce a well trained work force for the event and entertainment industry. Also, it aspires to create a new class of event managers, event co-coordinators, and consultants. This event management institute in Mumbai sets India on a higher footing in the events industry. The event management courses offered by NIEM have over whelming support from the media and entertainment industry.

It is equally important for event personnel to be well aware of the advertising and PR world, markets, brands and the powerful media world in order to cope with competitions. A media or event person well equipped with knowledge of advertising, marketing, and branding is definitely most in demand in a fast growing industry like the event management industry. The Institute in Mumbai offers well researched, high profile, full time courses in events with specialized modules in advertising, marketing and media.

The National Institute of event management is in fact, Asia’s best and the world’s fifth best event management institute. It is a magnificent brand name in the entertainment industry. In recent times, it has introduced yet another brilliant well- researched course in advertising, media and events. This course would magically open doors in all fast growing sectors of the entertainment industry and procures for candidates, excellent managerial slots.

Students undergoing training for courses in media, event s and advertising, are put through elite workshops conduced by top personalities as guest speakers from the field of events, hospitality, marketing, media and advertising. They are provided with an intense practical training and are made to work on small, medium and large events at both national and international levels. They are exposed to the workings of Ad agencies, TV channels, and later they are exposed further to seminars, meetings, and conferences galore.

NIEM was nominated as one among the best five business schools by Economic Times and were awarded the Customer responsiveness’ Award in the year 2007.

Author: National Institute of Event Management
Website: http://www.niemindia.com